Monday, 31 August 2009

'Parasite Packaging': Gozan-no-Okuribi-Water

Thanks to sarasara for the picture in the background

The experience of the recent traditional o-bon festivities induced me to create some 'Parasite Packaging'.
No worries, there isn’t any harm in 'Parasite Packaging'. On the contrary, it is a method to enhance ordinary products - unopened but provided with new or additional labels - to make them more enjoyable.

And that applies to Gozan-no-Okuribi-Water as well. The ritual called Gozan-no-Okuribi (or Daimonji) takes place every year on August 16th and marks the end of the o-bon festival. Huge bonfires in the shape of characters and symbols are lit on five hills surrounding Kyoto. These bonfires are meant to guide the deceased spirits back to the hereafter, after they have stayed for a few days with their families in this world.

Admittedly, the shops are crammed with food souvenirs showing this bonfire motif at the moment. However, none of them is so directly related to the ritual like my Gozan-no-Okuribi-Water. The custom says that when you drink water through which the light of the character "dai" (= big) has passed, you will stay healthy the whole hot summer.
It’s usually done with a glass of water, but I was thinking, why not doing it with bottled water that can be stored and shipped?
So, through the water in these Gozan-no-Okuribi-Water bottles (limited special edition) has really passed the light of the "dai"-character -- on site and double checked!

And here's another example of 'Parasite Packaging' I once made to "save" Jean Snow's Pause Talk.

No comments:

Post a Comment